Pre-Spark Step 1
Founder Baseline Survey
Before we guide you through the Opportunity Identifier, we need a few quick signals about how you work. Answer these five short questions to tailor your experience and keep your progress synced.
What this tool does
The Opportunity Identifier helps you either discover a viable startup you can start quickly or turn your big vision into a focused beachhead business.
How to use it
- Complete this baseline survey.
- Choose your path (don’t know what to start, or have a big vision).
- Review AI suggestions, refine, and export your starter pitch.
What you’ll get
- Personalized opportunity suggestions.
- A refined direction with first-customer path.
- An exportable elevator pitch ready for Spark.
Baseline Survey
Question 1 of 5
1. What motivates you to start this business right now?
Welcome to Pre-Spark
This tool is built for aspiring founders who either don’t know where to start or have a big idea but need to break it down.
You’ll go through a quick structured process to either:
match your interests and skills to viable startup opportunities (Path A), or turn your big vision into a concrete starting point (Path B).
At the end, you’ll walk away with a clear elevator pitch and a pre-validated business concept. You can download it, share it, or sign up for Spark to enter our full startup development program. Spark will take the idea you build here and walk you step-by-step through validating it, finding customers, and launching.
Choose your starting point below to begin.
Path A — I don't know what business to start
We’ll match your interests & skills to viable opportunities using market signals.
- Capture interests, skills, constraints, goals
- AI market scan: demand, competition, barriers
- Get 2–3 niche suggestions + first-customer paths
Path B — I have a big vision; help me start small
We’ll decompose your vision and pick a low-barrier beachhead business.
- Describe your big vision & constraints
- AI vision breakdown → components & beachheads
- Pick a phase-1 unit tied to your endgame
Path A • Discovery Survey
Tell us about your skills, resources, and goals so we can match you to a viable starting idea.
Founder Baseline & Business Readiness
This helps us tailor recommendations and starting points to you.
Founder Baseline
Tell us how you think and learn.
Select all that apply.
Business Readiness
Where you feel strong vs. need help.
Select all that apply.
Pitch Basics (used for Refine & Pitch)
Path B • Vision Breakdown Survey
Describe your endgame; we’ll extract a low-barrier beachhead that fits your strengths.
Answer these questions honestly to help us tailor your recommendations.
In this step, describe your long-term vision, current skills, and available resources so we can identify your most achievable starting point.
Founder Baseline & Business Readiness
This helps us tailor recommendations and starting points to you.
Founder Baseline
Tell us how you think and learn.
Select all that apply.
Business Readiness
Where you feel strong vs. need help.
Select all that apply.
Pitch Basics (used for Refine & Pitch)
Analysis
AI-assisted market scan or vision decomposition.
Review your AI-generated insights and pick the idea that fits you best.
Snapshot
Top Suggestions
Refine Your Direction
Iterate on scope, niche, and first-customer path. Switch ideas without losing progress.
Chat with the AI to refine your direction, adjust your idea, or explore alternatives.
Ideas
Selected Suggestion
Elevator Pitch
Pitch will be crafted from the currently selected idea.
Summarize your idea into a clear elevator pitch you can share.
Final Pitch Preview
We’ll combine the fields above into a tight 2–3 sentence pitch.
Export for Spark
Review & edit your handoff. When ready, download it or sign in to send it to Spark.
Download or send your results directly to Spark for continued development.
Pitch Basics
Snapshot (editable)
Enter one bullet per line.
Selected Suggestion
Founder Basics
Actions
Preview
Next Steps
You just pinpointed a startup direction, refined it, and built a pitch-ready handoff.
- Save your work to your MudLabs account.
- Book mentor support if you need a push.
- Continue into Spark to validate and launch.